Will Montour is always excited about “What’s Next” in the industry and continuously strives to be a trendsetter in the cannabis space. Will was the innovative force behind Redecan’s top selling products and unique marketing strategies. He joined the leadership team in late 2016, before the legalization of cannabis for recreational purposes. Prior to joining the Redecan team, Will worked extensively in tobacco manufacturing. His leadership has been instrumental in navigating the company through all of the early business challenges en route to becoming one of Canada’s biggest licensed cannabis producers.