James McMillan brings more than 20 years of executive experience in strategic sales, marketing and business development with an entrepreneurial spirit, strong negotiating skills, and expertise in developing growth markets to his role as our Vice-President for Strategic Business Development. A graduate of Concordia University (Bachelor of Commerce, Marketing/Finance), James has an established track-record of creating successful business development opportunities, building growth organizations, and establishing lasting customer relationships in diverse fields including telecommunications, consumer electronics, emerging technologies, enterprise software and now cannabis across both Canada and international markets.

As Vice-President for Strategic Business Development, James plays a leading role in identifying strategic opportunities for both M&A, Joint Ventures and key partnerships in the expanding cannabis market. From the development of new and innovative product lines for the medical and adult-use markets, to building strong relationships with commercial partners, James is responsible for establishing and expanding our market position across our International footprint.